Luc Fayard – director of the drafting of 01 informatique et 01 DSI

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The suppliers must listen to to their customer, proposes new tracks to him, observes has pragmatic attitude, guarantee the means and the
results. They owe good ounce for all to discharge the company from what does not interest it and to take share with it in what makes its
force and its know-how.

One finds all the solutions in the theory of the language of Jakobson
Novel, with his six functions which corresponds to have many attitudes
of the suppliers, five insufficient and good :

• the referential function is that of the suppliers who are satisfied to transmit their information. Primary education;
• the function expressive (or emotive) defines those which look at the navel or which miss serenity. Useless;
• the phatic function characterizes the companies which C nothing goal keep the contact. Insufficient;
• the poetic function is used for enjoliver the speech. Sympathetic nerve, goal exceeded.
• the function metalinguistics is unfortunately very appraisal, it is
  the "hype" marketing which creates too much shift between supply and.
  Wearying.
• finally, remains the only one which defines the good attitude: besides the conative function (of Latin conatio, attempt, effort), a posture
  of perseverance and attention, where one really deals with the receiver, the customer, leaves to hustle it, for its good.

[ Date of publication: 4th quarter 2003]